Heather Wilson worked in communications, marketing and operations roles at two industry-leading motorcycle associations (American Motorcyclist Association and Motorcycle Industry Council) for nearly a decade. Then she decided to start her own business and hasn't looked back! Heather Wilson is also a chief motorcycle safety instructor/trainer for the state of Ohio and an MSF Dirtbike School coach. In 2023, Heather was honored to be selected as a recipient of Powersports Business’ 40 Under 40 Award.

Heather Wilson understands a variety of industry perspectives: riders/racers, dealerships, event organizers/clubs, trade associations, manufacturers, aftermarket companies, media/publications. Heather Wilson has a Bachelor of Science in Journalism from Ohio University, with specializations in public relations and marketing, as well as a minor in organizational communications.